When a business has a Social Media business page or Google Ads Account, the business should have Ad Campaigns conducted per their social media accounts to ensure their professional ads are marketed properly to their specific targeted audience. These ads first have to be designed to fit a proper criteria for both sizing, design and psychological effect.
Once the design is completed, the ad is then launched per platform of your choice (see below) where each platform requires a specific ad account (one ad account does not cover them all).
Mainly, businesses should have most (or an assortment defined for their business) of the following pages to launch ads from:
- Facebook / Instagram + Ad Account
- Twitter + Ad Account
- YouTube + Ad Account (administered via Google)
- LinkedIn + Ad Account
- Pinterest + Ad Account